Gopuff · ad library audit · 14 Oct 2026

Every ad number on the Gopuff snapshot, checked against Meta's own ad library

We re-read Gopuff's US and UK pages and three competitors directly in the Meta Ad Library, ad by ad, with no third-party tools. Every ad is listed at the bottom with a link, so any number can be checked by clicking through.

How we counted

Source: the Meta Ad Library only, read in a browser on 14 Oct 2026. Foreplay, the ad-tracking tool behind the earlier version, was not used.
Days live = end date minus start date, plus one, using the dates Meta shows on each ad. Ads still running are counted to 14 Oct 2026 and marked "so far".
Whitelisted means the ad ran from someone else's account with Gopuff as partner. Meta shows these as "<account> with Gopuff".
Video or still is the version Meta shows on the ad's card. Ad text is the first 200 characters.
Groups are rules applied to the sponsor line and ad text, plus a hand check of every version for 7 ads. A celebrity's product means Tom Brady's GOAT Gummies or Good Nut, or Cole Palmer's COLE'D ice.

What Meta shows against what we found

Library	Meta shows	We found	Why they differ
Gopuff US, all ads	~150	148 ads: 146 from 2026, plus 2 from 2021 that Meta removed	Meta stacks identical ads under one card, so only 140 cards show. We opened all 63 stacks to list every ad. The earlier version stopped at the 140 cards, which is why it had 138.
Gopuff UK, all ads	~1,800	1,681 ads, Aug 2025 to Oct 2026	Meta's figure is rounded and the list shifts slightly between loads. We scrolled until 25 rounds in a row added nothing.
Gopuff UK, live now	~190	132 ads marked Active	The live filter also returns ads marked Inactive and ads delivered outside the UK. We count only those Meta labels Active.
DoorDash · Instacart · Uber Eats, US, live	~2,400 · ~1,200 · ~590	100 each	A sample by design: the 100 live ads Meta ranks as most seen.

Extra checks: we read all 2,073 results of a "gopuff" keyword search, and none was a Gopuff partnership ad missing from the 148. Exact-phrase searches for "FLASH15" in the UK and worldwide found no Gopuff ad.

US: Gopuff page, 146 ads from 2026

Type of ad	Ads	Video	Still	Whitelisted	Median days	Shortest	Longest
Creators selling a celebrity's product	18	18	0	15	61.5	8	94
Partner brand (Ben & Jerry's)	2	2	0	2	41.5	41	42
Creators, other products	8	8	0	8	27.5	5	52
Made by Gopuff, everyday products	102	23	79	0	23	2	72
Made by Gopuff, a celebrity's product	11	3	8	0	22	9	71
Celebrity on camera	5	5	0	2	4	3	8
All 2026 ads	146	59	87	27	24.5	2	94

No US ad is live. The last ones ended on 13 Aug 2026. New ads by start month: 1 in Feb, 4 in Mar, 10 in Apr, 47 in May, 69 in Jun, 15 in Jul.
26 creator videos in all: 23 whitelisted, and 3 GOAT Gummies videos with a creator on camera that ran from Gopuff's own page (38, 71 and 72 days).
Checked by hand on 14 Oct: 7 Gopuff ads whose card text doesn't mention GOAT Gummies do mention it in their other versions. The 3 videos (1504440934520215, 27648313294787380, 1734724384627680) feature a creator and are counted as creators selling a celebrity's product, not whitelisted. The 4 stills are counted as Gopuff-made celebrity-product ads.
Checked by hand on 14 Oct: the 2 Good Nut coconut water videos (28058656440401712, 926381133754750) feature Tom Brady on camera, so they are counted as celebrity on camera rather than as Gopuff-made celebrity-product ads.

UK: Gopuff page, 1,681 ads

Type of ad	Ads	Video	Still	Median days	Longest
All ads, with a promo code	738	152	586	15	206
All ads, no promo code	943	192	751	15	126
Live now, with a promo code	44	0	44	41 so far	80 so far
Live now, no promo code	88	6	82	17 so far	117 so far
All UK ads	1,681	344	1,337	15	206

The longest UK ad ran 206 days, a still with code DIRECT15. The longest still running is the "ordered one thing…" video, at 117 days so far.
Most-used codes over the full history: APRIL15 and 15APRIL. Among live ads, NEVERFORGET1 leads (16 ads).
3 Cole Palmer videos ran in the UK (Jun–Sep 2026), and 10 BuzzBallz alcohol ads ran in Dec 2025 and Jan 2026.

Competitors: the 100 most-seen live US ads each

	DoorDash	Instacart	Uber Eats
Customer ads (after removing recruitment)	79	98	48
Removed	15 driver or merchant recruitment, 6 business meals	2 shopper recruitment	52: 29 driver, 23 restaurant
Median days live so far, customer ads	71	14	29
Video / still, customer ads	25 / 54	40 / 58	3 / 45
Celebrity named	2 (Paige Bueckers, Jameis Winston)	0	0
Creator ads	3	20	3
Leads with	Restaurant and partner deals; code PSRES50; DashPass	Speed; ads paid for by grocery brands; game day	First-order $15 off, code US36J5H (39 of 48)

Uber Eats: 30 of its 33 videos in the sample recruit drivers or restaurants. Its customer offers run as stills. "Days so far" for a live ad is how long it has run until 14 Oct, so it isn't directly comparable with finished US Gopuff ads.

Every ad

Sorted by days live, longest first. Click any ID to open the ad in Meta's library. The same data is in the repo as CSV files under clients/gopuff/research/ads/audit/.